When it comes to social media data, the challenge is always that of all analysis around it being independent of any analysis on customer or transaction data. Our Social Media Analytics solutions help you overcome that challenge and add insight to your customers in the following ways
- Connect social to transactions
- Use social profiles in segmentation, model builds and campaigns
- Target sharper on social media channels
- Understand the link between social and transactions
Sentiment and Word Analytics
- Using advanced algorithms we help our clients gauge in real time, the emotions in written text in blogs, e-mails, Facebook, Twitter etc.
- Help build highly visual reports such as word clouds which enable the client to gauge an understanding of what people are most interested in and communicating about on Social media channels.