Google Analytics Consulting

As part of our Google Analytics Consulting practice, we offer a variety of services to help you get the most out of Google Analytics, including:

  • Website & Business Audit
  • Implementation
  • Configuration
  • Consulting & Business Analytics
  • Training

It doesn’t matter how large or small your business is – as a firm with several years of experience with implementing Google Analytics, we’re qualified to help you with implementation, customization, and consulting services to make your websites and marketing campaigns more effective.

Google Analytics Consulting Services

Website & Business Audit

The Audit process consists of understanding business goals, deliverables towards creating / defining the Project Plan and research on the website from a technical/business perspective by:

  • Going over your current implementation (if any) and identifying configuration and data tracking gaps
  • Looking at your marketing and traffic channels to ensure proper segmentation practices are in place
  • Reviewing your analytics strategy and implementation planning

GA Implementation

Our implementations give you an organized and structured Google Analytics account that you’ll feel confident using. Whether you’re making improvements to an existing Google Analytics account, upgrading to Universal Analytics or starting from scratch we can help.

  • We find exactly what you need to measure on your website before designing your analytics solution.
  • All our work is fully tested and approved before we release it back to you to use.
  • We can implement via tag management solutions, or provide documentation for you to pass to your development team

GA Configuration

Google Analytics allows for certain customizations and configurations that enhance reporting for your website. These include.

  • Creating custom profiles in Google Analytics account
  • Implementing filters to exclude misleading data.
  • Campaign tracking variables for measurement of campaign effectiveness
  • Designing funnels to lead visitors from landing page to conversion goal
  • Customizing reports using filters
  • Report scheduling
  • External link tracking multi-level access generation
  • Internal site search tracking
  • E-commerce tracking
  • User-defined segmentation

Consulting & Business Analytics

Our consulting services include advanced set up of features such as goal setting and conversions tracking, e-commerce integration and content optimizer by:

  • Defining your website key performance indicators
  • Designing the best analytics solution to achieve your business objectives
  • Interpreting reports for informed decisions on business
  • Measuring & optimizing online marketing
  • Landing pages optimization for design & content
  • Visitor behavior and trends analysis
  • Competitive data analysis
  • Visitor profiling

Consultancy & Retainers

If you want to us to fix something quickly for you or need a quote for a tailored project, our Google Analytics team is happy to help. We can provide consultancy for just a handful of hours or work on an ongoing retainer – whatever your business needs.

We’re just as at home investigating specific bugs as we are working on CRM integrations (and everything in between), and our packages can be based on an hourly rate or fixed price against a project.

Some of our clients like to know they have analytics resource available on an ongoing basis, so we offer flexible monthly retainers that you can use for technical support, insight and analysis, reporting or any of our analytics services.

Standard Retainer

  • 60 hours per month
  • Google Analytics, Google Tag Manager, 3rd Party Integrations, reporting, insights
  • Phone and email support
  • Dedicated Point of Contact
  • $1000 per month

 

Enterprise Retainer 

  • 160 hours per month
  • Google Analytics, Google Tag Manager, 3rd Party integrations, reporting, insights
  • Phone and email support
  • Dedicated Point of Contact
  • $3000 per month

 

Leverage your biggest Asset - DATA